Writing
Field notes from
the floor.
Where the leverage is. What production taught us. How real businesses move AI from experiment into the day-to-day.
AI strategy
The Data You Don't Own
Three complaints keep surfacing across every design partner conversation we run, and none of them are actually about AI. Here's why that matters — and what we do differently.
August 25, 2026 · 5 min read
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AI strategy
Using ChatGPT Isn't Running an AI Workforce
Using a chatbot is a productivity habit; running an AI workforce is a headcount decision. Here's what separates the two — and why it matters for your P&L.
August 12, 2026 · 6 min read
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AI strategy
You Don't Have an AI Problem. You Have a Friction Problem.
Most AI initiatives never show ROI — not because the models are weak, but because they're pointed at the wrong problem. Find the friction, measure it, fix it.
June 26, 2026 · 6 min read
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